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The
2012 Fiat 500 was awarded the second annual Specialty Equipment Market
Association (SEMA) Award for "Hottest Sport-Compact" at the 2011 SEMA
Show in Las Vegas Nov. 1. Mopar President and CEO Pitero Gorlier was on
hand to accept the award.
The SEMA Show is the premier automotive specialty products
trade event in the world, featuring two million square feet of exhibits
and attracting more than 100,000 visitors each year from more than 100
countries. SEMA was founded in 1963 to bring together aftermarket
manufacturers, original equipment manufacturers, media, car dealers,
specialty distributors, installers, retailers and restoration
specialists. |
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The
SEMA Award was introduced in 2010 to honor vehicles that the
association believes are the best platforms for accessorization. The
award recognizes vehicles in four categories - "Hottest Car," "Hottest
Sport Compact Car," "Hottest Truck" and "Hottest 4x4-SUV."
"The Fiat 500's timeless proportions and efficient design make
it a perfect platform for customization," said Olivier Francois, Head
of Fiat Brand and Chief Marketing Officer, Chrysler Group. "We are
honored by the SEMA Award recognition and excited by the creativity and
enthusiasm of our fans and the specialty-equipment manufacturers who
continue to make the Cinquecento even more distinctive in the
marketplace." |
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| With
beautiful Italian styling, timeless functionality, fuel efficiency and
innovative technology - the same attributes that made the original
version an icon - the 2012 Fiat 500 is relevant for an entirely new
generation of drivers as the brand is reintroduced to the U.S.
marketplace. It offers a multitude of safety features, fuel efficiency,
world-class quality and advanced technology, as well as refinement
adaptations especially for the U.S. market, including an all-new
six-speed automatic transmission. | |
